Brief Book Reviews for Busy Copywriters
Peter Bowerman. The Well-Fed Writer: Financial Self-Sufficiency As A Commercial Freelancer In Six Months Or Less – 2nd Ed. Fanover Publishing -Atlanta, Georgia. 339 pages. 2009. Paperbook. Kindle. ISBN-10 0967059879.
In fifteen Chapters and three appendixes Peter Bowerman gives the reader of The Well-Fed Writer encouragement to become a freelance commercial writer. This includes people without a selling or writing background.
In the book there is a discussion of the difference between sales and marketing. Also there is a discussion about the two types of sales. This is Business to Consumer (B2C) and Business to Business (B2B).
Also included are the fundamental parts of sales and marketing:
- Unique Selling Proposition.
There is even a chapter on cold calling. By the end of the chapter you will be ready to do cold calling if you have to. It is another way of obtaining clients.
There is a chapter that deals with another way of obtaining clients and that is direct mail and e-mail. Direct mail is a good way to contact potential and present clients. This is particular true due to the increasing restraints being put on telemarketing.
You will discover that the three most important things about direct mail are;
As for e-mails there are five basic rules:
- Do not spam.
- Keep it simple.
- Keep it brief.
There is even a chapter dealing with money matters. It deals with such matters as what to charge when starting out and the schedule of getting paid. There is information on estimating the cost of a job. In short what you need to get your money.
In the chapter on networking Bowerman goes into such things as:
- Elevator Speeches.
- Social Networking.
- Writer’s Group.
In Chapter Eleven Bowerman goes into the situation where an aspiring copywriter can only work part-time while holding down a full-time job. He also goes into ways of going from part-time to full time copywriter and living a better live.
In Chapter Twelve there is information about what do you do if you are in a small town or rural area. Among the tactics suggested are:
- Stay Awake.
- Branch Out.
In Chapter 15 Bowerman lays out the reasons that you can be successful at copywriting and gives a lot of encouragement.
At the end of the book are three appendixes. Appendix A gives resources for writers. Appendix B gives testimonials from writers who made it happened. And Appendix C makes the offer of being able to purchase Bowerman’s The Deluxe Well-Fed Tool Box and The Well-Fed Writer Time Line online.
All in this entire book is good resource for a beginning copywriter or even an experienced copywriter.
P.S. Peter Bowerman is mentoring me. He is a knowledgeable and nice guy in person as he is in print.